Apple Sets New Lows with Its New 'Smart' Battery Case

Battery cases have been around since battery life became a problem, aka since the conception of smartphones. They can be useful for when you want that extra bit of juice but don't want to carry around a power brick. Apple just recently decided that they would jump on this, announcing a battery case for their iPhone in response to the lackluster reviews of the iPhone 6s's battery. But unfortunately, it's one of Apple's biggest design, engineering, and product failures ever. (Right up there with the Apple Watch and MacBook 2015.)

This new battery case has been infamous for its ugly hump on the back. Instead of rounding it out to match the width and height of the phone, Apple went for a "pop-out" approach similar to what they did with the iPhone 6s camera. Something not big enough? Let's just have it stick out the back instead of having a flush surface! That's not the only design issue, though. Apple also made the absolutely stupid decision of having an LED light inside the case to tell if it's charging. What use is that? Are you going to take your phone out of the case to make sure it's charging?

The battery case doesn't even match up to its competition. It won't even provide a full 100% charge, and you can't decide when it activates. The only thing that makes the case good is the ability to see the battery level on your iPhone, since it coordinates with the OS. This is once again Apple using its exclusive hold over their OS to sell their product.

Once again, it's $99! For a case! Even if it did what it's supposed to, that's hugely steep. You can get better ones, that actually fill your whole battery, for below $20 on Amazon. What is Apple doing? Does it just know people will buy it because it's Apple? This case is for people who don't want to think about anything, and just buy something that works. Even if that's over $80 more for a worse product. Apple's recent decisions have been like icebergs, and frankly, I can't wait to watch Apple sink.